I love the whole "when I say 'x'..." thing. Not sure how it started (old skool hip-hop perhaps?), but it's a ridiculous and under-celebrated genre, in a watching-car-crashes kinda way. It used to be quite basic, with the MC stopping mid-song to go, "When I say 'ho', you say 'hey'. Ho!" The crowd then shout, "Hey!" and everyone's happy.
I actually find the whole thing really embarrassing and rarely participate, just stand on the touchline, silently egging them on. Especially as the whole thing has now developed into something unwieldy and wrong; witness this cumbersome exchange, which took place in Big Brother over the summer:
Antony: Eugene, when I say "Do you really like it?" you say "Is it is it wicked?" Do you really like it?
Eugene: (reluctantly) Er, is it is it wicked?
There were two more classics at the gig I was at on Wednesday last week. The first came from a pair of rapkids called Natural Selection (imagine if a huge asteroid wiped out all the world's MCs and just these two remained! What a thought!):
Natural Selection MC: When I say "music", you say "snobbery". Music!
Crowd: (muted) Snobbery.
The other one was great, mainly because the choice of words was so unusual and strange; it came from headliners Crack Village. I found them confusing, but quite fun - original too, though the enthusiastic man in front of me ("This is groundbreaking! Groundbreaking!") was probably overstating the case a bit. Anway, one of their rappers, clad in Bobby Gillespie style insect shades, took a moment out to shout, "When I say "crack", you say "village". Crack!" The crowd, loving it, and as one, all yelled back: "VILLAGE!"
Well not quite everyone. I just couldn't bring myself to do it.